Write content skills for Content Engine
Teach every Content Engine writer and reviewer your voice, rules, and hard limits with content skills.
Content skills are the guidance every Content Engine writer and reviewer follows: Studio Genie, content briefs, the editorial review, content scoring, and the Content Agent workflow task. Each skill is a markdown file. The body holds prose guidance (voice, structure, AEO rules, anti-patterns), and optional frontmatter holds the limits GTM Engine enforces in code.
Where to Find Them
Go to Content Engine → Settings. The page lists your organization's content skills, lets you add one from a preset or from scratch, and shows a Combined Style Guide Preview for any asset type, so you can see exactly what applies to an article versus a social post.
Content skills are regular skills tagged content-engine, so they also show up on the general Skills settings page.
Start From a Preset
Presets are ready-made skills you can copy and edit:
- Brand Voice & Operator Tone
- Long-Form SEO & AEO Article Rules
- LinkedIn & Social Post Voice
- FAQ & Comparison Page Structure
- Banned Phrases & Anti-Slop Gate
- Customer Proof & Call Evidence Rules
If your organization has no content skills yet, these defaults apply automatically.
Frontmatter Reference
Frontmatter goes between --- lines at the top of the skill. Every key is optional.
---
applies_to: [article, faq, comparison_page]
max_word_count: 1800
reading_level: grade 10-12
meta_title_max: 60
meta_description_max: 155
allow_em_dashes: false
do_say: [revenue team, pipeline]
do_not_say: [synergy, leverage]
target_personas: [revops]
---
# Long-form voice
Lead with the answer. Use one concrete example per section.| Key | What it does |
|---|---|
applies_to | Asset types this skill applies to. Omit it to apply to every type. |
max_word_count | Body length cap. |
reading_level | Free-text reading level, such as grade 8 or industry-technical. |
meta_title_max / meta_description_max | SEO character limits. Going over is a must-fix editorial finding. |
allow_em_dashes | false bans em dashes in the editorial review. Banned is the default. |
do_say / do_not_say | Preferred and banned phrases. Banned phrases fail the editorial review. |
target_personas / default_personas | Personas suggested for new assets. |
default_segments / default_distribution_channels | Segment and channel suggestions for new assets. |
target_audience / brand_voice | One-line audience and tone descriptions. |
Invalid frontmatter, such as a non-numeric max_word_count or an unknown key, is rejected when you save, with the field that needs fixing.
How Skills Combine
For each piece of content, GTM Engine uses every active content skill whose applies_to matches the asset type (or that has no applies_to):
- Prose is combined in priority order.
- Word lists (
do_say,do_not_say, personas, segments, channels) are merged. - Numeric limits use the strictest value. Two skills with
max_word_count: 2000and250give250. - If any matching skill sets
allow_em_dashes: false, em dashes are banned.
The Content Agent task can also exclude specific content skills or pin extra skills for a single workflow.
Fill your content calendar with the Content Agent
Save reusable content agents, assign them to ideas, library content, or calendar days, or run them from a workflow on a schedule.
Automation
How GTM Engine workflows turn CRM activity, external data, AI analysis, and integrations into structured revenue intelligence.