AutomationTasks

Find Prospects

Find companies or contacts matching criteria.

Task type: Find Prospects

Use Find Prospects to discover accounts or contacts that match criteria, a reference account, or an ICP.

Run behavior

  • Side effects: This task is read-only or computation-only by default. It returns data for later steps rather than directly writing records or sending messages.
  • Credit usage: This task is not classified as credit-billed by the workflow task registry.

When to use this task

  • Build a prospect list from a target ICP.
  • Find companies similar to a reference account.
  • Find contacts to enrich and sequence in an outbound workflow.

Setup tips

  • Start with a small maxResults value while testing.
  • Choose account vs contact output based on the next step.
  • Follow with For Each when each prospect needs individual processing.

Examples

Find lookalike accounts

Use a reference account domain to find 10 similar companies, then process them with For Each.

Outputs

  • A prospects array matching the selected prospect type and search method.

Common pitfalls

  • Requesting too many prospects before the workflow is tested.
  • Using contact results when the next task expects accounts.
  • Skipping dedupe or review before record creation.

Reference details

These details are generated from the workflow task registry and match the fields available in the builder.

Required fields

  • prospectType
  • searchMethod

Variable-aware fields

Fields that accept variable references ({{ inputs.x }}, {{ steps.N.y }}) from the workflow's variable graph:

  • referenceUrl
  • referenceName
  • searchCriteria
  • accountId
  • productIcpId

Liquid template fields

Fields that are rendered through Liquid (variables plus filters and control flow):

  • referenceUrl
  • referenceName
  • searchCriteria
  • accountId
  • productIcpId

Builder guidance

When the Workflow Builder Genie configures this task, it follows this guidance:

Use only when the workflow purpose includes prospect discovery.

Default configuration

New instances of this task start with the following configuration:

{
  "name": "Find Prospects",
  "outputKey": "prospects",
  "taskType": "Find Prospects",
  "description": "",
  "prospectType": "accounts",
  "searchMethod": "find_similar",
  "referenceUrl": "",
  "config": {
    "maxResults": 10
  }
}

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